Efsy Café
KIDZ merged nature and urbanism for the Efsy Café project in Prague, featuring a garden-like atmosphere with a dual concept of invigorating mornings and alluring evenings.
The Efsy Café project in Prague embodies the concept of blending nature and urbanism. The name Efsy represents the transcription of the initials from “flowers” and “coffee,” setting the foundation for a project rich in greenery and coffee culture. Over time, the concept expanded to include a bar, introducing the slogan “Fresh AM, Sexy PM,” highlighting the dual nature of the establishment – invigorating in the morning and alluring in the evening.
The café is envisioned as a garden with organic and natural pathways leading to secluded spots, creating an atmosphere of tranquility and privacy. The space was divided into several zones to create diverse moods. The main hall symbolizes an urban garden with long lines, such as the 8-meter-long sofa area and the welcoming bar station. The secondary hall, a bar area, offers a more intimate ambiance with muted colors and special lighting, creating a sense of unity and natural monolithicity.
References to nature are a crucial design element. Curtains around the walls intentionally resemble tree trunks, evoking the rhythm of a forest or garden. Passages in the main hall add an illusion of perspective, reflected in mirrors, emphasizing the importance of each visitor’s inner beauty.
The central communal table, designed to appear as a natural phenomenon emerging from the floor, is adorned with plants and consists of four tables seating three people each, fostering a sense of community and unity despite the individuality of each seat.
KIDZ studio also developed the graphic design for the project. The logo, drawn with water droplets on paper, conveys natural forms and harmony with nature. The sign on the facade, matching the interior colors, seamlessly integrates into the urban design code, creating a contrast with the building’s architecture while maintaining overall stylistic coherence.
The Efsy project in Prague is a unique blend of natural beauty and urban dynamics, creating a space where every visitor can feel like a part of this harmonious world.
Design: KIDZ
Design Team: Ruben Movsisian, Daniil Savinskiy, Dasha Lebedeva, Julia Tsuglenok, Tatyana Kurochkina
Photography: Ruben Movsisian
